Rain is an AI-powered financial wellness platform that gives employees access to their earned wages before payday. As EVP of Product and Growth, I lead the product roadmap and all growth channels — building the team and systems that drive Rain's next stage of scale.

I work with Molly Baz's team on paid growth — developing ad creative and scripts and running performance campaigns across her products and launches.

Artwrld is building a new way to discover art — galleries, exhibitions and events near you. I helped them model and prioritize top-of-funnel channels, stand up their CRM and tracking infrastructure, and shape referral and sharing features designed for viral growth.

GoodWatch is building kid-safe entertainment for families. I run their Meta ads operation end to end — a high-velocity creative testing program (200+ ads live per week), automated weekly performance reporting, and scaling spend against strict CPA targets.

WISEcode is building the world's best food and nutrition data. I run their paid acquisition across App Store Search Ads, Google and Meta, implemented their mobile attribution stack, and support their CRM strategy as they grow their app install base.

I helped TrueShort scale their paid ads operation to $20,000 in efficient marketing spend per day.

When I started with MyHunt they were predominantly working in Germany, France and Spain. I helped MyHunt scale their ad spend to six new countries, implemented their ad tracking software and helped them develop a performance marketing org that could scale across Europe and the world. I also helped them with data infrastructure and strategy to better understand their business and how to understand their customer behavior with data.

When I met the Melba team I was really impressed by how much they had achieved with very little. They are a small but mighty team that is laser focused on metrics and delivering a super high quality product.

I'm helping Sleep Worlds with all things growth including product development, performance marketing, CRM and pricing strategy.

I cut my teeth at Headspace - CRM, Paid acquisition, Analytics and Product Growth. I was on the growth team that scaled the product to over 1 million subscribers.

Garden3d is a product studio with a million ideas. They wanted to know which ones to invest resources in. I helped them run a series of experiments through various channels to determine which products had the highest market demand and helped them figure out what the right way to market them was.

Allbirds built themselves an app. I stepped in to help growth their user base and app-based revenue. In 3 months, they had 100,000+ app users and their AOV on the app was +5% greater than their e-comm site.

Gumroad needed a better way to communicate with their users. I crafted and implemented a full lifecycle marketing plan including their tech stack and data analysis framework.

Share Ventures wanted to understand the marketing potential for a prospective investment. I created and executed a series of experiments and ran the analysis on multiple digital channels to make sure they had all the data they needed to make an informed decision.

I joined Albert to lead their Paid Marketing efforts across all channels after their Series B. I built and managed the ad operations team and worked extensively with the creative and engineering functions to create a high velocity ad testing environment and to scale ad spend with extreme precision.

Bird was the origin of the micro-mobility revolution, but they needed a team to leverage digital channels and build features to grow revenue. I built their marketing tech stack, scaled their growth team and dramatically increased revenue with product features and operating programs. I worked both with the central office and with their local teams across 20+ countries in North America and Europe.

Canvas is a leading Venture Capital firm based in San Francisco. I helped advise the founders of their portfolio companies on opportunities for growth changes in the marketing landscape.

Cardiogram is one of the leading precision heart rate apps in the App Store & Play Store with over 5 million downloads. I helped them build comprehensive data visibility and then executed a a number of campaigns to drive user and revenue growth.

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